AT THE END OF YOUR UNDERGRADUATE DEGREE IN VIDEO GAME AND ESPORTS MANAGEMENT, YOU WILL HAVE MASTERED ALL THE FUNDAMENTALS OF BUSINESS : MARKETING, COMMERCIAL DEVELOPMENT, MANAGEMENT, COMMUNICATION AND MORE. YOU WILL HAVE ACQUIRED SOLID EXPERTISE IN THE FIELD AND HAVE GRASPED TECHNIQUES THAT ARE INDISPENSABLE TO THE SECTOR.
to join G.BS
with a choosing of specializations
The Bachelor’s degree in video game and esports management is a 3-year course available after the completion of secondary education or through admission on record. The programme is composed of seven fundamental and compulsory modules.
Gaming culture: history, evolution, gameplay / Esports Culture: history, evolution and controversies / Game design / Comic books and graphics: European, American and Japanese schools of thought / Cinema, series and video games / Photography / Sound design / The sociology and philosophy of video games.
Fundamentals of business
The video game and technology economy, in France and abroad/ Marketing and market research / Market strategy / Communication and digital communication strategy / The art of sales and negotiation / Financial management and analysis, business plans / Corporate, contract and employment law / LV2 and LV3 English.
How to use presentation tools, graphic creation software, video editing software, project management software and streaming software / Collaborative tools / Introduction to coding and web languages / Creation of e-business sites / Gaming and new technologies: virtual reality, augmented reality.
Personal development and interpersonal communication skills: how to become a good public speaker / Improve leadership skills / Develop self-confidence/ Work well within a team / Define and plan your future career path.
Masterclasses, job fairs and experience feedback
Projects and Hackathons
The creation and launch of a game, the sale of a game, event organisation for video games, facilitation of a video game community, esports, creating and animating a stream, etc.
At the end of each year, for 2 months in 1st and 2nd tear, and for three months in the 3rd year. These internships will allow you to apply the competencies you have acquired throughout the school year.
OUR DNA: PROJECT-BASED LEARNING
The entirety of the teaching methods here at G.BS are based on the fulfilment of concrete projects. This is what we call project-based learning. You will learn to work on real projects, individually or with a group, all the while being coached by an industry professional. These projects will serve as a springboard in your search for an internship or for your 1st job. Examples of these projects for the bachelor’s of video game and esports management:
Market research for France Esport
- Creation of an economic model
- Marketing plan
- Explanation of the structure of the regional Esports association
- Proposal for liaison between the regional and national associations
- Preparation of a provisional calendar
Rush Digital project
- Stage 1: Digital marketing strategies for an Escape Game company.
- Stage 2: In-depth insight into SEO techniques with Mr Pourron, an expert consultant from Bolero
- Introduction to HTML and CSS
- Insights into IT development
- Publication of a Website
Esports and oration
- ‘Is Esport a sport?’ 5 minutes to convince the Minister of Sports. An exercise to:
- Understand the controversies
- Update and deconstruct the stereotypes
- Learn how to master the voice and use voice stress to convince.
Create, host and develop a stream.
- Define the editorial approach
- Conceive a graphics chart
- Prepare the technical infrastructure
- Analyse audience statistics
- Meet audience targets
Popularize the sociology of innovation
- Build a pedagogical tool in the form of a MOOC or a website to popularize the concepts of the sociology of innovation and the anthropology of techniques.
Organise an Esport event
- Choose an event to hold on campus
- Construct a budget
- Contact financial partners, media and logistics
- Create a communication framework: website / social media / offline
- Use B2B and B2C communication
- Hold the event
- Analyse the successes and failures
Discover graphic design
- Create a promotional visual for a video game
- Justify graphic choices: fonts, layers, effects
- Learning via peer2peer: in pairs, with one experienced student and one beginner.
Manage a gaming community media
- Create a blog and a twitter
- Follow the gaming industry news
- Regularly publish content
- Analyse audience statistics
- Meet audience targets
Create a level concept
- Game concept creation workshop
- Learn about video game production documents
- Know how to communicate and to win people over
- Develop your video-entertainment culture
Imagining a franchise: from books to comics through video games.
- Identify the necessary measure to create a universe
- Differentiate a universe from a story
- Propose and structure a cross-media approach (narrative, marketing, interactivity)
Bachelors in esport at G.BS is...
Working with teachers specialised in the esports industry
Meeting esport industry professionals
Carrying out projects dedicated to esports
Contributing to the Odyssée Esport association
The pedagogical team Teachers stories
Consultant – Créargie
ex. Marketing Manager – Danone
Professeur vacataire – HEC Paris
CFO in video game and software companies
ex. Arkane Studios
Journalist for EuroNews
Reports on large international sporting events
Public Speaking coach
Managing Director – Eclypsia/Customer relationship Manager – Webedia
Co-founder of Digi Atlas
Digital Marketing Consultant
Professor of Sociology and Anthropology at the Universities of Saint-Étienne and Montpellier 3
Operational and Strategical Marketing
Founder of Efficens/Harvard Business School Graduate
Director General of Evercom Studio
Partner and Founder of Sbra Consulting
Founder of Graine de Conseil
Business Manager at CIC
Mission Director at EY
Founder of Studio DRIFT
Ecommerce Director at Shopix/Head of Data at digiSchool/Data Analyst at Addictiz
Founder of fkjn Consulting
ex. Strategy Director at Havas
Expert SEO Consultant at Bolero
Guest Lecturer at HEC
Esports & Social Research
Postdoctoral Scholar – Insep
Ph.D – Université Paris Descartes
Digital Strategy and Monetisation
Live and Monetisation Manager at Ubisoft
Infrastructure and Website Creation
CEO of Solution Cloud
Engineer at R&D & Adways
Web developer at BoxTelecom
Founder of Studio 3WG
Cofounder of LnL Consulting
ex European Manager of Envy Gaming
Cofounder and audiovisual director ZQSD
Founder of Appear Studio, Interactive design expert & creative team manager
Mickaël Da Costa
ex head of LDLC team events and community at Electronic Arts
Influencer consultant and founder of la Brigade du Web
Students stories All students stories
1ère année Mastère Management jeux vidéo et esportMalaury
1ère année Mastère Management jeux vidéo et esportCyril
1ère année Mastère Management jeux vidéo et esportThibault
1ère année Bachelor Management jeux vidéo et esportJuan Carlos
1ère année Mastère Management jeux vidéo et esportThibaut
1ère année Bachelor Management jeux vidéo et esportRaphael
1ère année Mastère Management jeux vidéo et esportPierre
1ère année Bachelor Management jeux vidéo et esportJulien
1ère année Bachelor Management jeux vidéo et esportThéo
3ème année Bachelor Management jeux vidéo et esportTom
1ère année Mastère Management jeux vidéo et esportJérémy
3ème année Bachelor Management jeux vidéo et esportJustin
3ème année Bachelor Management jeux vidéo et esportMathieu
1ère année Mastère Management jeux vidéo et esportMaureen
3ème année Bachelor Management jeux vidéo et esportThibault
The gaming and digital arts sectors are growing rapidly, in France as well as abroad. They offer great career prospects for young passionate graduates especially those who are specialised and ready for the positions. We will guide you in the construction of your chosen career path, every step of the way.
After your Bachelors’s degree in Video Games and Esports, you will be capable of working in the heart of various business of international scale: studios of video games, of serious games, of mobile games, of interactive productions; businesses in the Esports sector; digital communication agencies, multi-media creation studios; oversight departments, innovation or new media of TV channels or software developers and interactive marketing consultancies. You can equally choose to continue your education into our master’s G.BS.
Management, Project Management and Innovation
These are the “conductors” of production in different innovative technological video-game domains.
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Production Director / Executive Producer / Studio Director
Project Manager / Producer / Innovation Project Manager / Mobile or Web Project Manager
Assistant Project Manager/ Junior Project Manager
Associate Line Producer / Line Producer Line Producer / Line Producer
Creative Technologist AKA Innovation Designer
Marketing, Digital Marketing and Product Management
They know the desires of the consumer and anticipate the evolution of these desires.
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User Acquisition Manager
Product Manager / Line Producer
Traffic Manager / Web Analytics Manager
Live Operations Manager / Live Producer / Operations Manager
Communications, Editorial, Events and Public Relations
People in communication based jobs are responsible for the relationships of a company, brand, or celebrity with its audience. This can be internally or externally and indirectly or directly.
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Social Media Manager
Video Content role
Public Relations Manager
Business Development, e-Commerce
They develop and put into place strategies to find new development possibilities in direct or indirect ways.
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Key Account Manager
Online Sales Manager
New jobs linked to the Esports sector
Esports is defined as the competitive practice of video games. It is a growing sector that everyday gathers millions of fans around huge international competitions. We will educate you to the needs of the Esports market which lead to three main job types:
- Business/Commercial: Business Developer, Rights Acquirer, Budget Manager, HR Manager
- Marketing: Product Manager, Partnership/Sponsorship Manager, Brand Manager.
- Communication, Event Planning: Community Manager, PR Manager, Press Attaché, Assistant Events Organiser, Events Organiser Project Manager, Esports Athletes Manager
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Esports Blog Manager
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More video game industry jobs with the SNJV
The National Syndicate of Video Games has listed all jobs relating to the sector: http://snjv.org/publications/
Enrolment is in the 1st year of the bachelor’s degree. Admission into 2nd and 3rd year is possible through record.
The admission to the bachelor of video game and esports management is done through an application form (to verify prerequisites, skills and competencies and the desired career path) and an interview. You should fill in the application form directly on the school website. You will then be contacted by our admissions counsellor to set a date for an interview. Depending on the quality of your application, you will either be: not admitted, waitlisted or admitted.
Admission to 1st year
All general and technological high school diplomas are accepted. All schools, including our own, are not affiliated with ParcourSup. You can therefore freely apply for this bachelors.
Admission to 2nd and 3rd year
Integration into the 2nd year: Approved Bac+1 (1 approved year in DUT, BTS, at University or Ecole Superieure) ideally in the following subjects: video games, management, commerce, communication, web and multimedia, IT, design or engineering.
Integration into the 3rd year: Approved Bac+2 in the above domains.find out more
To finance your Bachelor’s there are multiple options:
Tuition fees are 8050€ per year for undergraduates enrolling in the 2020-2021 school year. The payment can be made in 1 or 3 instalments. Instalments of 10 are possible upon demand. Stopping your studies for a serious reason (serious illness or disability, accident, the death of a close relative) will end the instalments.
|Pre-enrolment fee||650 €|
|Single payment for one year of the bachelor’s degree||7 400 €|
|Bank transfer of three instalments for one year of the bachelor’s degree||3 x 2 570 €|
Student loan agreement with Crédit Mutuel
Video game coaching
Help from your town
Help from your department
Search for housing
Can I apply to the G.B.S Bachelor's degree with a Bac Technologique ?
Yes, we accept Bac Technologique, particularly the Bac SIN, STI2D, STMG, etc. See the admissions requirements for G.BS. →
Can I apply to the G.B.S Bachelor's degree with a Bac Pro / Cap ?
No, however you may apply if you have obtained a Bac+2 or other diploma of higher education after your Bac Pro / Cap. See the admissions requirements for G.BS. See the admissions requirements for G.BS. →
Can I apply to the G.B.S Bachelor's degree through record ?
Yes, with a DUT, BTS or other Bac+2 diploma, particularly those candidates with a diploma linked to new technologies (DUT informatique / DUT TC / DUT GEA / BTS MUC / etc. See the admissions requirements for G.BS. →
From which age may I apply for the G.B.S Bachelor's degree ?
There is no minimum age. You must however have the Bac. See the admissions requirements for G.BS. →
When is the deadline for applications/enrolment ?
Admissions are open from the 2nd of October until June. See the admissions requirements for G.BS. →
Is a sandwich-course available for the bachelor’s degree ?
No, but students have the opportunity to complete 3 internships throughout their degree, one of which is a 4-month internship in the 3rd year.
Do I have to apply to the bachelor’s degree through ParcourSup?
You can freely apply to the bachelor’s degree in Video Game and Esport Management without going through ParcourSup. By choice, many private higher education institutions manage their admissions process outside of ParcourSup. According to Letudiant, more than 9000 post Bac courses are available outside of ParcourSup, compared with 13000 through ParcourSup (source). The most well-known are Sciences Po, Political Studies institutes, and Paris-Dauphine University. We have equally made this choice.
What specialties should I choose in Year 12/Junior Year/ 1ère ?
Following the reform to the Baccalaureate in 2012, here are the choices to make a priority: Maths, IT, Engineering Sciences, Economic and Social Sciences, Languages, Physics and Chemistry and Arts.
Is a good knowledge of English necessary ?
It is not prohibitive at a bachelor’s level. However, you should have a very good level of English because the video game industry is by nature international. Some of your projects will be presented with material in English. If your level of English is improvable, you will be able to do so through small group classes given by native speakers.
What is the typical profile of a G.B.S Bachelor's degree student ?
Our students are passionate about new technologies and have a very good academic level. They have, evidently, an appetite for the video game sectors and for virtual worlds.
Where is Gaming Campus ?
Gaming Campus is located in France, in the city centre of Lyon. See us on a map on the “Campus” page.
What is the difference between the G.BS Bachelor's degree and the G.Academy certification ?
The G.B.S Bachelor’s degree is a higher education diploma of Bac+3 level. The G.Academy certification is designed to prepare students for an extremely specific career, in two years. See the Gaming Academy sit.
What is the price of one year of the G.B.S Bachelor's degree ?
One year of the G.B.S Bachelor’s degree costs 8050€
Are there open days dedicated to the G.B.S Bachelor's degree ?
Yes! We organise information meetings at our campus in Lyon. These meetings are on a sign-up only basis. We regularly add new dates. See the next dates and sign up here..
Can I pursue my studies after the G.B.S Bachelor's degree ?
Yes. For jobs with more responsibility we recommend following the G.BS Master’s degree in Video Games and Esports.
Is accommodation included in the fees ?
No, you will have to find your own accommodation. We can help you find accommodation through many student residences near to the school.
Is G.BS a state recognised degree ?
Yes, our institution is declared through the Local Education Authority of Lyon. Our diplomas are in the process of being recognised by the RNCP, which is a procedure which takes a number of months for new diplomas.