G.BS BACHELOR'S DEGREE

Bachelor’s degree
in video game and
esports management

Three-year higher education degree

Joshua D. 1st year of bachelor’s G.BS.

AT THE END OF YOUR UNDERGRADUATE DEGREE IN VIDEO GAME AND ESPORTS MANAGEMENT, YOU WILL HAVE MASTERED ALL THE FUNDAMENTALS OF BUSINESS  : MARKETING, COMMERCIAL DEVELOPMENT, MANAGEMENT, COMMUNICATION AND MORE. YOU WILL HAVE ACQUIRED SOLID EXPERTISE IN THE FIELD AND HAVE GRASPED TECHNIQUES THAT ARE INDISPENSABLE TO THE SECTOR.

4 reasons
to join G.BS
project-driven
pedagogy
bachelors and masters
with a choosing of specializations
Our speakers
are professionnals
+100 partner
companies

Curriculum

The Bachelor’s degree in video game and esports management is a 3-year course available after the completion of secondary education or through admission on record. The programme is composed of seven fundamental and compulsory modules.

1

“Cultissime”

Gaming culture: history, evolution, gameplay / Esports Culture: history, evolution and controversies / Game design / Comic books and graphics: European, American and Japanese schools of thought / Cinema, series and video games / Photography / Sound design / The sociology and philosophy of video games.

2

Fundamentals of business

The video game and technology economy, in France and abroad/ Marketing and market research / Market strategy / Communication and digital communication strategy / The art of sales and negotiation / Financial management and analysis, business plans / Corporate, contract and employment law / LV2 and LV3 English.

3

“Tech mastering”

How to use presentation tools, graphic creation software, video editing software, project management software and streaming software / Collaborative tools / Introduction to coding and web languages / Creation of e-business sites / Gaming and new technologies: virtual reality, augmented reality.

4

Development

Personal development and interpersonal communication skills: how to become a good public speaker / Improve leadership skills / Develop self-confidence/ Work well within a team / Define and plan your future career path.

5

Immersion

Masterclasses, job fairs and experience feedback

6

Projects and Hackathons

The creation and launch of a game, the sale of a game, event organisation for video games, facilitation of a video game community, esports, creating and animating a stream, etc.

7

Internships

At the end of each year, for 2 months in 1st and 2nd tear, and for three months in the 3rd year. These internships will allow you to apply the competencies you have acquired throughout the school year.

OUR DNA: PROJECT-BASED LEARNING

The entirety of the teaching methods here at G.BS are based on the fulfilment of concrete projects. This is what we call project-based learning. You will learn to work on real projects, individually or with a group, all the while being coached by an industry professional. These projects will serve as a springboard in your search for an internship or for your 1st job. Examples of these projects for the bachelor’s of video game and esports management:

Market research for France Esport

  • Creation of an economic model
  • Marketing plan
  • Explanation of the structure of the regional Esports association
  • Proposal for liaison between the regional and national associations
  • Preparation of a provisional calendar

Rush Digital project

  • Stage 1: Digital marketing strategies for an Escape Game company.
  • Stage 2: In-depth insight into SEO techniques with Mr Pourron, an expert consultant from Bolero

Website Creation

  • Introduction to HTML and CSS
  • Insights into IT development
  • Publication of a Website

Esports and oration

  • ‘Is Esport a sport?’ 5 minutes to convince the Minister of Sports. An exercise to:
  • Understand the controversies
  • Update and deconstruct the stereotypes
  • Learn how to master the voice and use voice stress to convince.

Create, host and develop a stream.

  • Define the editorial approach
  • Conceive a graphics chart
  • Prepare the technical infrastructure
  • Stream
  • Analyse audience statistics
  • Meet audience targets

Popularize the sociology of innovation

  • Build a pedagogical tool in the form of a MOOC or a website to popularize the concepts of the sociology of innovation and the anthropology of techniques.

Organise an Esport event

  • Choose an event to hold on campus
  • Construct a budget
  • Contact financial partners, media and logistics
  • Create a communication framework: website / social media / offline
  • Use B2B and B2C communication
  • Hold the event
  • Analyse the successes and failures

Discover graphic design

  • Create a promotional visual for a video game
  • Justify graphic choices: fonts, layers, effects
  • Learning via peer2peer: in pairs, with one experienced student and one beginner.

Manage a gaming community media

  • Create a blog and a twitter
  • Follow the gaming industry news
  • Regularly publish content
  • Analyse audience statistics
  • Meet audience targets

Create a level concept

  • Game concept creation workshop
  • Learn about video game production documents
  • Know how to communicate and to win people over
  • Develop your video-entertainment culture

Imagining a franchise: from books to comics through video games.

  • Identify the necessary measure to create a universe
  • Differentiate a universe from a story
  • Propose and structure a cross-media approach (narrative, marketing, interactivity)
find out more

Bachelors in esport at G.BS is...

Working with teachers specialised in the esports industry

During your education you will learn through projects with teachers who are esport industry professionals. For example, in2019 our students undertook a project with Mickael Da Costa, ex Head of Marketing and Events for Team LDLC, Jordan Savelli, manager of the esports team 3DMAX and ex manager of the american esports team EnVyUs, and Nicolas Besombes Vice President of France esports.

Meeting esport industry professionals

Throughout the year there will be multiple occasions to meet esports industry professionals: 10 days of immersion, employability week, esports events on and off campus, etc... In 2019 our students had the opportunity to meet: Fabien Devide (Vitality President), Fabien Bacquet (Vitality Manager), players and managers of the Vitality Bee team, Guillaume Rambourg (General Director of Riot), Hugo Poiblanc (Director of Z agency), Stéphan Euthine (France Esports et Team LDLC President), Mathieu Dallon (Trust esport President) etc...

Carrying out projects dedicated to esports

Of the 20 professional project you will carry out per year, year will have the opportunity to do at least 5 on the subject of esports. Real projects (ordered by a business) or factitious (invented by a teacher), they will always be up to date. The students in the class of 2018 carried out a market research study for France Esports ; followed the la Lyon Esport 2019 etc...

Contributing to the Odyssée Esport association

G.BS students in 2018 created the esport association  "Odyssey Esport" (@EsportOdyssey sur twitter). You can apply to the association at the office and also participate in different esport associations and their events.

The pedagogical team Teachers stories

Management
  • Karen Lo Pinto

    Coordinatrice G.B.S

  • Valérie Dmitrovic

    Directrice G.B.S

  • Therry Debarnot

    Président Gaming Campus

Teachers
  • Jean Fox

    Innovation management
    Consultant – Créargie
    ex. Marketing Manager – Danone
    Professeur vacataire – HEC Paris

  • Véronique Palmier

    Financial Analysis
    CFO in video game and software companies
    ex. Arkane Studios

  • Serge Rombi

    Media Training
    Journalist for EuroNews
    Reports on large international sporting events

  • Sonia Findling

    Public Speaking
    Public Speaking coach

  • Théophile Monnier

    Business development
    Managing Director – Eclypsia/Customer relationship Manager – Webedia

  • Hannah Peters

    Digital marketing
    Co-founder of Digi Atlas
    Digital Marketing Consultant

  • Jesus Miranda

    Sociology
    Professor of Sociology and Anthropology at the Universities of Saint-Étienne and Montpellier 3

  • Séverine Schumacher

    Operational and Strategical Marketing
    Founder of Efficens/Harvard Business School Graduate

  • Sébastien Branche

    Entrepreneur
    Director General of Evercom Studio
    Partner and Founder of Sbra Consulting

  • Sophie Mahuteau

    Business Financing
    Founder of Graine de Conseil
    Business Manager at CIC
    Mission Director at EY

  • Franck Weber

    Web design
    Founder of Studio DRIFT

  • Jean-Baptiste Gabellieri

    Data analysis
    Ecommerce Director at Shopix/Head of Data at digiSchool/Data Analyst at Addictiz

  • Franck Juan

    Brand Strategy
    Founder of fkjn Consulting
    ex. Strategy Director at Havas

  • Antoine Pourron

    SEO strategies
    Expert SEO Consultant at Bolero
    Guest Lecturer at HEC

  • Nicolas Besombes

    Esports ecosystem
    Esports & Social Research
    Postdoctoral Scholar – Insep
    Ph.D – Université Paris Descartes

  • Vivien Cauhépé

    Digital Strategy and Monetisation
    Live and Monetisation Manager at Ubisoft

  • Audric Guigon

    Infrastructure and Website Creation
    CEO of Solution Cloud
    Engineer at R&D & Adways
    Web developer at BoxTelecom

  • Jimmy Fischer

    Virtual reality
    Founder of Studio 3WG

  • Jordan Savelli

    Esport manager
    Cofounder of LnL Consulting
    ex European Manager of Envy Gaming

  • Mickael Kock

    Streaming Techniques
    Cofounder and audiovisual director ZQSD

  • Xavier Schon

    Game design
    Founder of Appear Studio, Interactive design expert & creative team manager

  • Mickaël Da Costa

    Esport events
    ex head of LDLC team events and community at Electronic Arts

  • Camille Jourdain

    Influencor strategy
    Influencer consultant and founder of la Brigade du Web

All teachers stories

Students stories All students stories

Toutes les stories

Careers

The gaming and digital arts sectors are growing rapidly, in France as well as abroad. They offer great career prospects for young passionate graduates especially those who are specialised and ready for the positions. We will guide you in the construction of your chosen career path, every step of the way.

After your Bachelors’s degree in Video Games and Esports, you will be capable of working in the heart of various business of international scale: studios of video games, of serious games, of mobile games, of interactive productions; businesses in the Esports sector; digital communication agencies, multi-media creation studios; oversight departments, innovation or new media of TV channels or software developers and interactive marketing consultancies. You can equally choose to continue your education into our master’s G.BS.

Thomas D. 1st year Bachelor's degree at G.BS
Thomas D. 1st year Bachelor's degree at G.BS

Management, Project Management and Innovation

These are the “conductors” of production in different innovative technological video-game domains.

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Production Director / Executive Producer / Studio Director
They guarantee the execution of the business strategy and the smooth functioning of projects.
Project Manager / Producer / Innovation Project Manager / Mobile or Web Project Manager
They pilot and coordinate activities and teams within the project. They guarantee a balance between cost/quality/deadlines.
Associate producer
They are charged with a specific part of the project (for example menu production or sound production). They prioritise tasks, identify risks, and find concrete solutions.
Assistant Project Manager/ Junior Project Manager
They assist the Project Manager in the management of the project.
Project Coordinator
They oversee delivering key milestones. They often coordinate the teams of different studios, sometimes spread over different countries. They enforce timetables, good communications skills and control deliverables.
Closer
They intervene at the end of production to ensure the delivery of the game to the deadline, whilst maximising quality.
Associate Line Producer / Line Producer Line Producer / Line Producer
They help the development teams achieve their objectives throughout the production cycles, using a Stage-Gate Process. They advise their producers on the methods of production and anticipate risks. The equally ensure the link between the first parties (Sony, Microsoft, Nintendo) for distribution of the game on their platforms.
Creative Technologist AKA Innovation Designer
They are the opposite of a specialist and embody the new order of jobs that are breaking down the barriers between the digital/cult and technological and creative skills in the marketing and communication sectors. They look to invent new solutions and to innovate.
Game Director
They are the guarantor of all creative aspects of the game and supervise the creative vision. It is before all else a creative role. They are responsible for the vision of the game and for the quality of the content (originality, variety and balance). The gateways to this type of career path are possible but generally one must initially become a Game Designer. It could be envisaged in the framework of a joint degree (Game Design and Management).

Marketing, Digital Marketing and Product Management

They know the desires of the consumer and anticipate the evolution of these desires.

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Marketing Director
They design marketing plans (market research, target determining, action plans, choice of advertising methods, etc.) and put into place actions which are destined to develop the sale of products.
User Acquisition Manager
They are tasked with identifying and establishing acquisition strategies for the portfolio, based on paid or free levers.
Product Manager / Line Producer
They manage a product in its whole, from its conception to the end of its lifecycle.
Brand Manager
They manage and develop the notoriety of one or more products through various media, respecting the media strategy of the business.
Traffic Manager / Web Analytics Manager
They are tasked with the management and organisation of advertising campaigns and spaces online. They optimise traffic acquisition to generate a maximum amount of traffic and sales revenue.
Monetisation Manager
They create a new business model around a game, its content and service to maximise acquisition, retention and monetisation.
Live Operations Manager / Live Producer / Operations Manager
They oversee the maintenance team for online games (PC, mobile or console), they create and manage promotions and special events for each product. For some companies, the Live Producer is considered a part of the production department.

Communications, Editorial, Events and Public Relations

People in communication based jobs are responsible for the relationships of a company, brand, or celebrity with its audience. This can be internally or externally and indirectly or directly.

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Community Manager
They analyse, host, unite and loyalize a community around a product.
Social Media Manager
They conceive and deploy social media communication strategy.  
Video Content role
They participate in the elaboration of video content in response to the needs of all marketing departments (PR, Product Marketing and Digital Marketing).
Public Relations Manager
They are responsible for promoting the reputation of their company.

Business Development, e-Commerce

They develop and put into place  strategies to find new development possibilities in direct or indirect ways.

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Business Developer
Their responsibility is to develop new development possibilities and is notably in charge of game or service sales to publishers or partners.
Key Account Manager
Commercial Managers in charge of large client accounts, they manage relationships with large distribution companies in order to develop their sales revenue and profitability.
Online Sales Manager
They work in tight collaboration with the marketing team to increase sales volumes and annual revenues online.

New jobs linked to the Esports sector

Esports is defined as the competitive practice of video games. It is a growing sector that everyday gathers millions of fans around huge international competitions. We will educate you to the needs of the Esports market which lead to three main job types:

  • Business/Commercial: Business Developer, Rights Acquirer, Budget Manager, HR Manager
  • Marketing: Product Manager, Partnership/Sponsorship Manager, Brand Manager.
  • Communication, Event Planning: Community Manager, PR Manager, Press Attaché, Assistant Events Organiser, Events Organiser Project Manager, Esports Athletes Manager
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Sponsorship Manager
They put various partnership strategies into place with businesses to finance development projects for budding athletes.
Esports Manager
The role of an Esports Manager varies largely depending on structures, professional or non-profit. Their tasks (ideally) are to watch over all logistics of their team (training timetables, daily life, ticket reservation, tournament reservation, etc.) as well as the mental and physical wellbeing of the players. They occasionally participate in the scouting and recruitment of players depending on their competencies in the game, but also outside: capacity to collaborate, identification of leadership and creativity.
Esports Blog Manager
They publish information to news outlets, websites or blogs dedicated to Esports. The role of the journalist is to investigate current affairs or to create original content, to participate in storytelling within the Esports ecosystem, to go out into the field, to take notes, to interview and to write up articles.
Esports Commentator
They commentate of matches broadcast on Twitch, YouTube, by LAN or other broadcasting supports. The role of the commentator is both to animate matches by creating emotion in the viewers and providing an analysis of the play for the public to understand. For this job, good knowledge of the game is needed, as well as ease of public speaking and experience of the entertainment industry.

Supply Chain

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Manufacturing Manager
They are responsible for the production of all physical products: retail games, goodies, merchandising.
Operations Manager
They coordinate the operations linked to orders and stock.

More video game industry jobs with the SNJV

The National Syndicate of Video Games has listed all jobs relating to the sector: http://snjv.org/publications/

ADMISSIONS

Enrolment is in the 1st year of the bachelor’s degree. Admission into 2nd and 3rd year is possible through record.

Selection Procedure

The admission to the bachelor of video game and esports management is done through an application form (to verify prerequisites, skills and competencies and the desired career path) and an interview. You should fill in the application form directly on the school website. You will then be contacted by our admissions counsellor to set a date for an interview. Depending on the quality of your application, you will either be: not admitted, waitlisted or admitted.

Admission to 1st year

All general and technological high school diplomas are accepted. All schools, including our own, are not affiliated with ParcourSup. You can therefore freely apply for this bachelors.

Admission to 2nd and 3rd year

Integration into the 2nd year: Approved Bac+1 (1 approved year in DUT, BTS, at University or Ecole Superieure) ideally in the following subjects: video games, management, commerce, communication, web and multimedia, IT, design or engineering.

Integration into the 3rd year: Approved Bac+2 in the above domains.

find out more

FINANCING

To finance your Bachelor’s there are multiple options:

Tuition fees:

Tuition fees are 8050€ per year for undergraduates enrolling in the 2020-2021 school year. The payment can be made in 1 or 3 instalments. Instalments of 10 are possible upon demand. Stopping your studies for a serious reason (serious illness or disability, accident, the death of a close relative) will end the instalments.

Pre-enrolment fee 650 €
Single payment for one year of the bachelor’s degree 7 400 €
Bank transfer of three instalments for one year of the bachelor’s degree 3 x 2 570 €
Student loan agreement with Crédit Mutuel
Crédit Mutuel is G.BS's major banking partner. You can, therefore, obtain special conditions for your student loan as well as a special client relationship. Don't hesitate to contact us for more information.
Campus jobs
Small jobs to develop the campus are sometimes offered. The pedagogical team will also share part-time jobs available near the campus.
Professional internship
In each year of your bachelor’s degree, you will have to undertake an internship. This will be a paid internship. The pedagogical team will help you to find an internship and negotiate your pay.
Video game coaching
As a student of G.BS, you have facilitated access to the Gaming School platform to coach players for pay. Find out more→
Partner scholarships
We are proud of our diversity here at G.BS Therefore, we have sponsorship deals with businesses within the video game sector, in order to help scholarship students to fund their Bachelor's.
Help from your town
Inform yourself about whether you might qualify for RME from your town of residence or that of your parents. Not all towns provide RME. RME is provided by CCAS (the Community Centre for Social Action).
Help from your department
For scholarship students, the general counsels provide annual scholarships or interest-free loans.
Search for housing
We and our partner housing network will help you find housing. We have close links to the nearby student residences around campus.

FAQ

Can I apply to the G.B.S Bachelor's degree with a Bac Technologique ?

Yes, we accept Bac Technologique, particularly the Bac SIN, STI2D, STMG, etc. See the admissions requirements for G.BS. →

Can I apply to the G.B.S Bachelor's degree with a Bac Pro / Cap ?

No, however you may apply if you have obtained a Bac+2 or other diploma of higher education after your Bac Pro / Cap. See the admissions requirements for G.BS. See the admissions requirements for G.BS. →

Can I apply to the G.B.S Bachelor's degree through record ?

Yes, with a DUT, BTS or other Bac+2 diploma, particularly those candidates with a diploma linked to new technologies (DUT informatique / DUT TC / DUT GEA / BTS MUC / etc.  See the admissions requirements for G.BS. →

From which age may I apply for the G.B.S Bachelor's degree ?

There is no minimum age. You must however have the Bac. See the admissions requirements for G.BS. →

When is the deadline for applications/enrolment ?

Admissions are open from the 2nd of October until June. See the admissions requirements for G.BS. →

Is a sandwich-course available for the bachelor’s degree ?

No, but students have the opportunity to complete 3 internships throughout their degree, one of which is a 4-month internship in the 3rd year.

Do I have to apply to the bachelor’s degree through ParcourSup?

You can freely apply to the bachelor’s degree in Video Game and Esport Management without going through ParcourSup. By choice, many private higher education institutions manage their admissions process outside of ParcourSup. According to Letudiant, more than 9000 post Bac courses are available outside of ParcourSup, compared with 13000 through ParcourSup (source). The most well-known are Sciences Po, Political Studies institutes, and Paris-Dauphine University. We have equally made this choice.

What specialties should I choose in Year 12/Junior Year/ 1ère ?

Following the reform to the Baccalaureate in 2012, here are the choices to make a priority: Maths, IT, Engineering Sciences, Economic and Social Sciences, Languages, Physics and Chemistry and Arts.

Is a good knowledge of English necessary ?

It is not prohibitive at a bachelor’s level. However, you should have a very good level of English because the video game industry is by nature international. Some of your projects will be presented with material in English. If your level of English is improvable, you will be able to do so through small group classes given by native speakers.

What is the typical profile of a G.B.S Bachelor's degree student ?

Our students are passionate about new technologies and have a very good academic level. They have, evidently, an appetite for the video game sectors and for virtual worlds.

Where is Gaming Campus ?

Gaming Campus is located in France, in the city centre of Lyon. See us on a map on the “Campus” page.

What is the difference between the G.BS Bachelor's degree and the G.Academy certification ?

The G.B.S Bachelor’s degree is a higher education diploma of Bac+3 level. The G.Academy certification is designed to prepare students for an extremely specific career, in two years. See the Gaming Academy sit.

What is the price of one year of the G.B.S Bachelor's degree ?

One year of the G.B.S Bachelor’s degree costs 8050€

Are there open days dedicated to the G.B.S Bachelor's degree ?

Yes! We organise information meetings at our campus in Lyon. These meetings are on a sign-up only basis. We regularly add new dates. See the next dates and sign up here..

Can I pursue my studies after the G.B.S Bachelor's degree ?

Yes. For jobs with more responsibility we recommend following the G.BS Master’s degree in Video Games and Esports.

Is accommodation included in the fees ?

No, you will have to find your own accommodation. We can help you find accommodation through many student residences near to the school.

Is G.BS a state recognised degree ?

Yes, our institution is declared through the Local Education Authority of Lyon. Our diplomas are in the process of being recognised by the RNCP, which is a procedure which takes a number of months for new diplomas.

Can I speak with a current student of G.BS ?

Yes, through our information evenings ((see the upcoming dates and sign up) →). You can also read the “stories” of our students.

For any question , you can contact us by filling this form

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