MASTER’S DEGREE
IN VIDEO GAME AND
ESPORTS MANAGEMENT

They guarantee the execution of the business strategy and the smooth functioning of projects.

They pilot and coordinate the activities and the teams as part of the project. They guarantee the balance between cost/quality/deadlines.

They are charged with a specific part of the project (for example menu production or sound production). They prioritise tasks, identify risks, and find concrete solutions.

They assist the Project Manager in the management of the project.

They are in charge of delivering key milestones. They often coordinate the teams of different studios, sometimes spread over different countries. They enforce timetables, good communications skills and control deliverables.

They intervene at the end of production to ensure the delivery of the game to the deadline, whilst maximising quality.

They help the development teams achieve their objectives throughout the production cycles, using a Stage Gate Process. They advise their producers on the methods of production, and anticipate risks. The equally ensure the link between the first parties (Sony, Microsoft, Nintendo) for distribution of the game on their platforms.

They are the opposite of a specialist and embody the new order of jobs that are breaking down the barriers between the digital/cult and technological and creative skills in the marketing and communication sectors. They look to invent new solutions and to innovate.

They are the guarantor of all creative aspects of the game, and supervise the creative vision. It is before all else a creative role. They are responsible for the vision of the game and for the quality of the content (originality, variety and balance). The gateways to this type of career path are possible but generally one must initially become a Game Designer. It could be envisages in the framework of a joint degree (Game Design and Management).

They design marketing plans (market research, target determining, action plans, choice of advertising methods, etc.) and put into place actions which are destined to develop the sale of products.

They are tasked with identifying and establishing acquisition strategies for the portfolio, based on paid or free levers.

They manage a product in its whole, from its conception to the end of its lifecycle.

They manage and develop the notoriety of one of more products through various media, respecting the media strategy of the business.

They are tasked with the management and organisation of advertising campaigns and spaces online. They optimise traffic acquisition to generate a maximum amount of traffic and sales revenue.

They create a new business model around game, its content and service to maximise acquisition, retention and monetisation.

They oversee the maintenance team for online games (PC, mobile or console), they create and manage promotions and special events for each product. For some companies, the Live Producer is consider a part of the production department.

They analyse, host, unite and loyalise a community around a product.

They conceive and deploy social media communication strategy.

They participate in the elaboration of video content in response to the needs of all marketing departments (PR, Product Marketing and Digital Marketing).

They are responsible for promoting the reputation of their company.

Their responsibility is to develop new development possibilities and is notably in charge of game or service sales to publishers or partners.

Commercial Managers in charge of large client accounts, they manage relationships with large distribution companies in order to develop their sales revenue and profitability.

They work in tight collaboration with the marketing team to increase sales volumes and annual revenues online.

They put various partnership strategies into place with businesses to finance development projects for budding athletes.

The role of an Esports Manager varies largely depending on structures, professional or nonprofit. Their tasks (ideally) are to watch over all logistics of their team (training timetables, daily life, ticket reservation, tournament reservation, etc.) as well as the mental and physical wellbeing of the players. They occasionally participate in the scouting and recruitment of players depending on their competencies in the game, but also outside: capacity to collaborate, identification of leadership and creativity.

They publish information to news outlets, websites or blogs dedicated to Esports. The role of the journalist is to investigate current affairs or to create original content, to participate in storytelling within the Esports ecosystem, to go out into the field, to take notes, to interview and to write up articles.

They commentate of matches broadcast on Twitch, Youtube, by LAN or other broadcasting supports. The role of the commentator is both to animate matches by creating emotion in the viewers, and providing an analysis of the play in order for the public to understand. For this job, a good knowledge of the game is needed, as well as ease of public speaking and experience of the entertainment industry.

They are responsible for the production of all physical products: retail games, goodies, merchandising.

They coordinate the operations linked to orders and stock.