THE MASTER’S DEGREE IN VIDEO GAME AND ESPORT MANAGEMENT IS A TWO YEAR COURSE ACCESSIBLE AFTER THE BACHELORS’S DEGREE IN VIDEO GAME AND ESPORT MANAGEMENT, OR BY ADMISSION ON RECORD (AFTER A VALIDATED BAC+3 OR BAC+4 COURSE) THE OBJECTIVE OF THIS POSTGRADUATE DEGREE IS TO PREPARE YOU FOR A CAREER THAT DEMANDS A HIGHER LEVEL OF RESPONSIBILITY.
to join G.BS
with a choosing of specializations
Discover the outline of this two-year master’s degree in video game and esport management. It is composed of core programmes, applied teaching and specialised modules. The content below is not exhaustive.
The value chain of video games / New models of creation and distribution of value / Serious games, advergame and gamification / Marketing and communication strategies / Benchmark and competitive intelligence systems / Online economic models / Financial strategy and analysis of video game and esports companies.
“Personal development and interpersonal skills”
Acquisition of interdisciplinary skills / Conflict resolution / Efficient and professional communication / Multidisciplinary teamwork / Problem resolution / Project management methodology / Communication in English (choice of LV2 or LV3).
Recruitment meetings / Experience feedback / Visits from businesses and studios / Meetings with local and national institutions / Event organisation / Volunteering.
“Internships and sandwich courses”
6 month internship in the first year of the master’s. The second year is offered through a sandwich course (via a professional training contract) or through a dual education system in parallel with an internship or a fixed-term work contract.
Additional to these four modules, you will choose from 3 specialised master’s pathways: Marketing, communication and digital transformation of video games / Entrepreneurship, project management and video game innovation / Esports management.
“Marketing, digital communication and digital transformation of video games”
Digital marketing strategy / Editorial and production strategy for online content / Mobile marketing and geolocation / Loyalisation strategies, data and CRM / Digital communication and web analytics / Social network and cross-channel strategy / SEO, SEA / Consistency and monetisation strategy / Fundamentals of Big Data and data management models / Trade and e-trade marketing / Agile & Scrum methodologies.
“Entrepreneurship, project management and video game innovation”
Monitoring technological innovations in gaming / Innovation management / Innovation financing / The fundamentals of business creation (business plan, investment, etc.) / Video game financing / Budget creation and observation / Production direction / New economic models of online distribution and new methods of monetisation / Intellectual property law / Contracts and copyrights / People management and employment law / Change management
Conception and creativity of an esports event / Partnership strategies / Sponsoring / Business models and esports management careers / Analysis of data et performance of players / Rights of players / Monetisation of an esports team / Ecosystem of influence / Master twitch, YouTube gaming, doyou, panda.tv / esport and city policies / Esport merchandising.
The 2nd year of the master’s degree is offered through a sandwich course (via a professional training contract) or through a dual education system in parallel with an internship or a fixed-term work contract.
Our DNA: Project-based learning
The entirety of the teaching methods here at G.BS are based on the fulfilment of concrete projects. This is what we call project-based learning. You will learn to work on real projects, individually or with a group, all the while being coached by an industry professional. These projects will serve as a springboard in your search for an internship for your 1st job. Examples of these projects for the masters of video game and esports management:
Sprint “Business strategy”
- Objective: to know and use skills to conceive their project strategy
- Fundamental framework
- SBU and CSF
- Value proposition canvas
- Business model canvas
- Porter’s five forces and mastering the PESTEL model.
- 36 hours to familiarise yourself with group creativity for the purpose of an innovative company launch
- How to boost your creativity
- Know and apply the 3 main methods
- Know how to formulate a creative question
- Enrich a concept
Create a game concept
- Know the production chain jobs
- Know the main components of a video game
- Game design
- Know how to direct the game concept of a project to the creation of a new game
Business creation pitch
- Pitch a business plan to representatives of Crédit Mutuel
- Objective: gain a critical insight from a baking firm in order to better develop the business
Create visuals for a game concept
- After having created a new game responding to the needs identified through their market research studies, a week long project to understand how to present them visually within a game concept.
- Define the most pertinent artistic direction through the creation of mood boards.
- Manipulate and assemble elements through Photoshop, Illustrator and Sketchup in order to create screen mockups and other necessary visuals for the communication of the concept.
Organise an esports event
- Choose an event to hold on campus
- Construct a budget
- Contact financial partners, media and logistics
- Create a communication framework : website / social media / offline
- Use B2B and B2C communication
- Hold the event
- Analyse the successes and failures
Create, host and develop a stream
- Define the editorial approach
- Conceive a graphics chart
- Prepare the technical infrastructure
- Analyse audience statistics
- Meet audience targets
Manage a media gaming community
- Create a blog and a twitter
- Follow the gaming industry news
- Regularly publish content
- Analyse audience statistics
- Meet audience targets
The pedagogical team Teachers stories
Consultant – Créargie
ex. Marketing Manager – Danone
Professeur vacataire – HEC Paris
CFO in video game and software companies
ex. Arkane Studios
Journalist for EuroNews
Reports on large international sporting events
Public Speaking coach
Managing Director – Eclypsia/Customer relationship Manager – Webedia
Co-founder of Digi Atlas
Digital Marketing Consultant
Professor of Sociology and Anthropology at the Universities of Saint-Étienne and Montpellier 3
Operational and Strategical Marketing
Founder of Efficens/Harvard Business School Graduate
Director General of Evercom Studio
Partner and Founder of Sbra Consulting
Founder of Graine de Conseil
Business Manager at CIC
Mission Director at EY
Founder of Studio DRIFT
Ecommerce Director at Shopix/Head of Data at digiSchool/Data Analyst at Addictiz
Founder of fkjn Consulting
ex. Strategy Director at Havas
Expert SEO Consultant at Bolero
Guest Lecturer at HEC
Esports & Social Research
Postdoctoral Scholar – Insep
Ph.D – Université Paris Descartes
Digital Strategy and Monetisation
Live and Monetisation Manager at Ubisoft
Infrastructure and Website Creation
CEO of Solution Cloud
Engineer at R&D & Adways
Web developer at BoxTelecom
Founder of Studio 3WG
Cofounder of LnL Consulting
ex European Manager of Envy Gaming
Cofounder and audiovisual director ZQSD
Founder of Appear Studio, Interactive design expert & creative team manager
Mickaël Da Costa
ex head of LDLC team events and community at Electronic Arts
Influencer consultant and founder of la Brigade du Web
Students stories All students stories
1ère année Mastère Management jeux vidéo et esportMalaury
1ère année Mastère Management jeux vidéo et esportCyril
1ère année Mastère Management jeux vidéo et esportThibault
1ère année Bachelor Management jeux vidéo et esportJuan Carlos
1ère année Mastère Management jeux vidéo et esportThibaut
1ère année Bachelor Management jeux vidéo et esportRaphael
1ère année Mastère Management jeux vidéo et esportPierre
1ère année Bachelor Management jeux vidéo et esportJulien
1ère année Bachelor Management jeux vidéo et esportThéo
3ème année Bachelor Management jeux vidéo et esportTom
1ère année Mastère Management jeux vidéo et esportJérémy
3ème année Bachelor Management jeux vidéo et esportJustin
3ème année Bachelor Management jeux vidéo et esportMathieu
1ère année Mastère Management jeux vidéo et esportMaureen
3ème année Bachelor Management jeux vidéo et esportThibault
The gaming and digital arts sectors are growing rapidly, in France as well as abroad. They offer great career prospects for young passionate graduates especially those who are specialised and ready for the positions. We will guide you in the construction of your chosen career path, every step of the way.
After your Master’s degree in Video Games and Esports, you will be capable of working in the heart of various business of international scale: studios of video games, of serious games, of mobile games, of interactive productions; businesses in the Esports sector; digital communication agencies, multi-media creation studios; oversight departments, innovation or new media of TV channels or software developers and interactive marketing consultancies.
Management, Project Management and Innovation
These are the “Conductors” of the production in different innovative technological video-game domains.
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Production director / Executive Producer / Studio Director
They guarantee the execution of the business strategy and the smooth functioning of projects.
Project Manager / Producer / Innovation Project Manager / Mobile or Web Project Manager
They pilot and coordinate the activities and the teams as part of the project. They guarantee the balance between cost/quality/deadlines.
They are charged with a specific part of the project (for example menu production or sound production). They prioritise tasks, identify risks, and find concrete solutions.
Assistant Project Manager/ Junior Project Manager
They assist the Project Manager in the management of the project.
They are in charge of delivering key milestones. They often coordinate the teams of different studios, sometimes spread over different countries. They enforce timetables, good communications skills and control deliverables.
They intervene at the end of production to ensure the delivery of the game to the deadline, whilst maximising quality.
Associate Line Producer / Line Producer
They help the development teams achieve their objectives throughout the production cycles, using a Stage Gate Process. They advise their producers on the methods of production, and anticipate risks. The equally ensure the link between the first parties (Sony, Microsoft, Nintendo) for distribution of the game on their platforms.
Creative Technologist AKA Innovation Designer
They are the opposite of a specialist and embody the new order of jobs that are breaking down the barriers between the digital/cult and technological and creative skills in the marketing and communication sectors. They look to invent new solutions and to innovate.
They are the guarantor of all creative aspects of the game, and supervise the creative vision. It is before all else a creative role. They are responsible for the vision of the game and for the quality of the content (originality, variety and balance). The gateways to this type of career path are possible but generally one must initially become a Game Designer. It could be envisages in the framework of a joint degree (Game Design and Management).
Marketing, Digital Marketing and Product Management
They know the desires of the consumer, and anticipate the evolution of these desires.
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They design marketing plans (market research, target determining, action plans, choice of advertising methods, etc.) and put into place actions which are destined to develop the sale of products.
User Acquisition Manager
They are tasked with identifying and establishing acquisition strategies for the portfolio, based on paid or free levers.
Product Manager / Line Producer
They manage a product in its whole, from its conception to the end of its lifecycle.
They manage and develop the notoriety of one of more products through various media, respecting the media strategy of the business.
Traffic Manager / Web Analytics Manager
They are tasked with the management and organisation of advertising campaigns and spaces online. They optimise traffic acquisition to generate a maximum amount of traffic and sales revenue.
They create a new business model around game, its content and service to maximise acquisition, retention and monetisation.
Live Operations Manager / Live Producer / Operations Manager
They oversee the maintenance team for online games (PC, mobile or console), they create and manage promotions and special events for each product. For some companies, the Live Producer is consider a part of the production department.
Communications, Editorial, Events and Public Relations
People in communication based jobs are responsible for the relationships of a company, brand, or celebrity with its audience. This can be internally or externally and indirectly or directly.
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They analyse, host, unite and loyalise a community around a product.
Social Media Manager
They conceive and deploy social media communication strategy.
They participate in the elaboration of video content in response to the needs of all marketing departments (PR, Product Marketing and Digital Marketing).
Public Relations Manager
They are responsible for promoting the reputation of their company.
Business Development, e-Commerce
They develop and put into place strategies to find new development possibilities in direct or indirect ways.
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Their responsibility is to develop new development possibilities and is notably in charge of game or service sales to publishers or partners.
Key Account Manager
Commercial Managers in charge of large client accounts, they manage relationships with large distribution companies in order to develop their sales revenue and profitability.
Online Sales Manager
They work in tight collaboration with the marketing team to increase sales volumes and annual revenues online.
New jobs linked to the Esports sector
Esports is defined as the competitive practice of video games. It is a growing sector that everyday gathers millions of fans around huge international competitions. We will educate you to the needs of the Esports market which lead to three main job types:
- Business/Commercial: Business Developer, Rights Acquirer, Budget Manager, HR Manager.
- Marketing: Product Manager, Partnership/Sponsorship Manager, Brand Manager.
- Communication, Event Planning: Community Manager, PR Manager, Press Attaché, Assistant Events Organiser, Events Organiser Project Manager, Esports Athletes Manager
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They put various partnership strategies into place with businesses to finance development projects for budding athletes.
The role of an Esports Manager varies largely depending on structures, professional or nonprofit. Their tasks (ideally) are to watch over all logistics of their team (training timetables, daily life, ticket reservation, tournament reservation, etc.) as well as the mental and physical wellbeing of the players. They occasionally participate in the scouting and recruitment of players depending on their competencies in the game, but also outside: capacity to collaborate, identification of leadership and creativity.
Esports Blog Manager
They publish information to news outlets, websites or blogs dedicated to Esports. The role of the journalist is to investigate current affairs or to create original content, to participate in storytelling within the Esports ecosystem, to go out into the field, to take notes, to interview and to write up articles.
They commentate of matches broadcast on Twitch, Youtube, by LAN or other broadcasting supports. The role of the commentator is both to animate matches by creating emotion in the viewers, and providing an analysis of the play in order for the public to understand. For this job, a good knowledge of the game is needed, as well as ease of public speaking and experience of the entertainment industry.
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They are responsible for the production of all physical products: retail games, goodies, merchandising.
They coordinate the operations linked to orders and stock.
More video game industry jobs with the SNJV The National Syndicate of Video Games has listed all jobs relating to the sector:
The National Syndicate of Video Games has listed all jobs relating to the sector: http://snjv.org/publications/
Integration into the 1st year of masters (after G.BS bachelor’s degree or a bac+3) and in 2nd year (after a bac+4).
The admission to the masters of video game and esport Management is done through an application dossier (verification of prerequisites, skills and competencies and of the desired career path) and an interview. A part of this interview may be conducted in English. You should fill in the application form directly on the school website. You will then be contacted by our admissions counsellor to set a date for an interview. Depending on the quality of your application, you will either be: not admitted / waitlisted / admitted.
Integration into the 1st year of the master’s degree: Approved Bac+3 ideally in the following subjects: video games, management, commerce, communication, web and multimedia, IT, design or engineering.
Integration into the 2rd year: Approved Bac+4 in the above domains.find out more
To finance your master’s degree there are multiple options:
Tuition fees are 8750€ per year for postgraduates enrolling in the 2020-2021 school year. The payment can be made in 1 or 3 instalments. Instalments of 10 are possible upon demand. Stopping your studies for extenuating circumstances (serious illness or disability, accident, the death of a close relative) will end the instalments.
|Pre-enrolment fee||650 €|
|Single payment for one year of the master's degree||8 100 €|
|Bank transfer of three instalments for one year of the Bachelor's degree||3 x 2 800 €|
Bank transfer of three instalments for one year of the Bachelor's degree
Crédit Mutuel is G.B.S's major banking partner. You can, therefore, obtain special conditions for your student loan as well as a special client relationship. Don't hesitate to contact us for more information.
In each year of your Bachelor's degree, you will have to undertake an internship. This will be a paid internship. The pedagogical team will help you to find an internship and to negotiate your pay.
Small jobs to develop the campus are sometimes proposed. The pedagogical team will also share part-time jobs available near the campus.
Video Game Coaching
As a student of G.B.S, you have facilitated access to the Gaming School platform to coach players for pay. Find out more →
Help from your town
Enquire whether you might qualify for RME from your town of residence or that of your parents. Not all towns provide RME. RME is provided by CCAS (the Community Centre for Social Action).
Help from your department
For scholarship students, General Counsels provide annual scholarships or interest-free loans.
Search for housing
We, and our partner housing network, will help you find housing. We have close links to the nearby student residences around campus.
You will find the majority of the answers to your questions
on our site, but we have included an FAQ below.
Can I apply to the master's degree in Video Game and Esport Management through admission by record ?
Yes, with an undergraduate degree to Bac+3 level for the first year of the master’s, especially for those candidates with an undergraduate degree linked to new technologies or business. You can apply to the second year of the master’s degree with a validated Bac+4. See the admissions requirements for G.BS. →
When is the deadline for admission ?
Admissions are open from the 2nd of October until the month of June. See the admissions requirements for G.BS. See the admissions requirements for G.BS. →
Is the master's degree available via a sandwich course ?
Yes, you may complete the second year of your master’s degree through a professional training contract or through a program which alternates your studies with an internship. In the first year of the master’s you will complete an internship of a minimum of 6 months.
Is a good knowledge of English necessary ?
Yes, at master’s level you should have a very good level of English because the video game industry is by nature international. All of your project presentations will be given with English materials. You will also have the freedom to perfect your English thanks to small group classes given by native speakers.
Do I have to apply to the master's degree through ParcourSup ?
You can freely apply to the master’s degree in Video Game and Esport Management without going through ParcourSup. By choice, many private higher education institutions manage their admissions process outside of ParcourSup. According to Letudiant, more than 9000 post Bac courses are available outside of ParcourSup, compared with 13000 through ParcourSup (Source). The most well-known are Sciences Po, Political Studies institutes, and Paris-Dauphine University. We have equally made this choice.
What is the typical profile of a G.B.S master's degree student ?
Our students are passionate about new technologies and have a very good academic level. They have, evidently, an appetite for the video game sectors and for virtual worlds. The majority of candidates accepted on record come from business or engineering schools. We also welcome those with atypical profiles who stand out through their video game industry-based career plans.
Where is Gaming Campus ?
Gaming Campus is located in France, in the city centre of Lyon. See us on a map on the “Campus” page. →
What is the price of one year of the G.B.S Master's degree ?
One year of the G.B.S Bachelor’s degree costs 8750€ TTC.
Are there open days dedicated to the G.B.S Master's degree ?
Yes! We organise information meetings at our campus in Lyon. These meetings are available on a sign-up only basis. We regularly add new dates See the next dates and sign up here. →
Is accommodation included in the fees ?
No, you will have to find your own accommodation. We can help you find accommodation through many student residences near to the school.
Is G.BS a state recognised degree ?
Yes, our institution is declared through the Local Education Authority of Lyon. Our diplomas are in the process of being recognised by the RNCP, which is a procedure which takes a number of months for new diplomas.