Vivien Cauhépé will be teaching with us throughout the Gaming Business School curricula and through pedagogical briefs within Gaming Academy. Mr Cauhépé talked to us about how G.BS is important within the video gaming sector, his career path at Ubisoft, where he has worked for five years, the qualities necessary for his job and finally how the curriculum at G.BS is relevant to the video gaming industry.
Vivien Cauhépé has worked at Ubisoft for five years. He is currently the Live and Monetisation manager for the Ghost Recon brand in Paris.
What does your job consist of?
I am a Live and Monetisation manager at Ubisoft for the Ghost Recon brand. This job consists of developing our player base for the brand, guaranteeing user retention and bring in extra revenue to boost the profitability of the project.
It is a job that is based on diverse skills: business knowledge, to, for example, create new offers that correspond with consumer desires, project management to ensure the delivery of game features with international teams, and even design to precisely define functional needs within a global gaming experience framework.
I work in the heart of a development studio and I liaise with various people, from game designer to online engineer, and including marketing, management, finance and community management teams. No two days are the same and the projects always greet us with surprises.
What are the qualities necessary to work in the sector?
When I recrute candidates at Ubisoft, I look for the following things as a priority:
• Innovative spirit: The video game industry is constantly evolving and every industry player needs to find new ideas to adapt and stay competitive.
• Leadership: You need to constantly convince and unite teams around a project in an environment where time and resources are precious.
• Organisation and care: These are necessary when working in multiple and international teams on complex projects.
• Flexibility: A video game project is subject to multiple dynamics which often put the original plan into question.
• Gaming and industry culture: You have to be able to talk to experts within the business, and have the same technical and cultural references.
• Passion: How can you expect to provide the best possible experience for players if you’re not passionate about the products that you create?
Why do you think a management school dedicated to the video game industry is important, necessary or indispensable?
I started to work in the video game industry five years ago, after receiving a diploma from a management school. Though the general skills that I had acquired through my education were indispensable at the start, they did not prepare me for all the specificities that can be found in this industry. It is a highly technical sector, in constant evolution, linking different professions such as design and technology. Some jobs, such as my own, are learnt on the job, as there is no formal educational pathway.
As soon as I heard about Gaming Business School for the first time, I immediately understood the potential of this project, because there was a niche in the market for higher education. I was convinced by its ambition to unite the fundamentals of a business school – which are still indispensable – with the technical and cultural specificities of the video game industry. Its project-based learning approach, based on concrete cases, similar to those found in the world of business, seems to me primordial in connecting students to their future career.
How is the G.BS curriculum adapted for the industry?
The G.BS curriculum is in harmony with the sector on more than one level:
1. The cultissime module allows students to acquire a cultural reference base and to better understand the stakes of artistic jobs to adeptly dialogue with their future collaborators.
2. The technical and numerical training allows students to share a common language with technical professionals. It also transforms the student into a multiversatile employee and allows him or her a certain flexibility in their career paths.
3. The interpersonal development module is indispensable to improve leadership or to further learn how to collaborate easily within an international and cross-functional environment.
4. Finally, the constant immersion in the professional world through project-based learning, using organisation methods that we find in industry, via industry professional teaching, or even through internships and sandwich courses, are assets that guarantee the students employability within the sector.
A quick word about Ubisoft ?
Ubisoft is one of the top 3 video game creators with more than13,000 collaborators, a presence in 31 countries and with well-known public brands such as Assassin’s Creed or Just Dance.
The business culture at Ubisoft is based on sharing and innovation. It capitalises on creative talents and collaboration between different types of people in order to provide the best gaming experiences to its player bases.
You can watch the presentation of the Ubisoft group on their corporate site.